The Profinder story
Profinder is a part of Ilkka Group, a data and marketing expert.
From consumer phone numbers to an innovative data and technology company
2026
A leading data expert
Today, we support our customers across sales, marketing, and the entire organization by providing the market’s most comprehensive and advanced customer data. We help our customers move from complexity to clarity, delivering the right information at the right time, easily and proactively. Our experts ensure you get the right solution to drive outreach and grow your business safely.
2024
The big change: Ilkka Oyj
In 2024 Profinder took a new turn. Ilkkabought the whole Prodinder. This was a key milestone on the path toward larger-scale business offerings in marketing, technology, and data
Ilkka combines expertise in marketing, technology, and data—with impact built in by default. Profinder strengthened the collective with 1,400 customers, 30 top experts, and €6.9 million in revenue (80% of which is recurring, driven by our license-based customer base).
2020
Name change – We are now Profinder
In spring 2020, we introduced a new name and passed the old corner office on to the new brand. The name captured exactly what we do: a pro-level finder that identifies the right decision-makers at the right time. Back then, the company was still based on the 7th floor of Stockmann, a legendary spot where the coffee was always brewing and the elevator could occasionally outperform the Wi‑Fi.
2019
Juuri Partners joins in
Private equity firm Juuri Partners recognized the potential and joined forces to grow this “data tiger” into something bigger. The team doubled, and company data reached a new level, moving beyond names and numbers to truly intelligent audience insights.
Profinder was created when Juuri invested in LeadCloud, which acquired Fonecta’s data business. The merger gave rise to Profinder, a company with broader data sources and services than ever before. Agile and responsible product development, particularly in smart data solutions, will remain at the heart of the company’s focus in the years ahead.
2017
The birthday and first steps
Profinder became part of LeadDesk Plc. In the early days, the focus was on consumer data – phone numbers, addresses, and who lives where – but it soon became clear that the market needed more. It wasn’t quite the stuff of startup romance, but rather grounded, practical, and highly efficient data expertise.
“When I joined over six years ago, I found myself in the middle of startup chaos. The Profinder of today, now part of Ilkka, is a long way from that early LeadCloud startup, and that’s exactly the kind of growth I find most impressive. On a personal level, the most meaningful part has been growing in my own career alongside Profinder’s journey.”
Aaro Knappe, Controller
