Target Group Analysis
Know what works
and what doesn’t
In-depth target group analysis as a service, available either as a one-off delivery or on an ongoing basis.
Identify the most successful target groups in your data
You run calling and mailing campaigns and may even receive performance data from them. But do you have time to analyse the results and identify the most effective demographics? Target Group Analysis visualizes your campaign results by target group and helps you direct your campaigns where they make an impact.
Increase revenue
Identify the most profitable target groups and focus your efforts on them. Discover new similar target groups where the likelihood of success is highest. This way, you can expand your audience effectively and efficiently.
Save time and money
By focusing on the most promising target groups, you can save time and money. Instead of random campaigns, you can target your message where it is most likely to be noticed and deliver results.
Focus on core business
Conducting a target group analysis takes time and requires the ability to enrich data from other sources. When you let Profinder’s data professionals analyse your data for you, your team can focus on its own strengths.
This is how Target Group Analysis works
The target group analysis is available either as an ongoing or a one-off service. Contact us, provide your campaign data for analysis, and we will take care of the rest.
Submit your campaign data
No matter how long your list is, we can analyze it. In general, the more data you provide, the more accurate and meaningful the insights will be.
If your list includes classifications or categories, we recommend using 2–4 categories for the clearest analysis. While a larger number of categories can also be analyzed, it increases the complexity of the results.
We enrich and analyse the data
We enrich your list with demographic and other data from our extensive database. This allows us to distinguish effective demographics from ineffective ones and provide clear recommendations with future campaigns in mind.
We visualise the data
We turn your data into clear, actionable insights by visualising both the representation and performance of different demographic groups.
If you use Power BI, you can explore the results interactively and apply your preferred filters directly in the dashboard. Alternatively, we can provide the analysis as a PDF report containing the key charts and findings.
You decide your target audiences
With the results of the analysis, you can select the most productive target groups for your next campaign and include new target groups that are likely to perform well. You can also monitor the performance of different groups over time.
Ask for an analysis of your target audiences.
Tell us a bit more so that we can talk about your specific business already at the first call.