Colliers finds the best possible corporate tenants for its client companies with the help of Profinder’s B2B target group service.
Jussi Järvinen, who is responsible for office and commercial leasing services at Colliers Finland, wants to efficiently find the best possible corporate tenants for client companies that own office and commercial premises.
At the same time, he wants to save both his salespeople’s and target companies’ time and nerves by targeting marketing and sales correctly.
Company decision-makers receive sales contacts from various service providers every day. Often offering products and services whose procurement is handled by someone else in the company or which the company does not need at all, Jussi sighs.
Unnecessary calls and emails are not only time-wasters. They also reduce efficiency and concentration. For sales companies, incorrect contacts are even more damaging, as they make new customer acquisition inefficient and difficult.
Colliers introduced Profinder’s B2B target group service in Finland a year ago, and it was integrated into the company’s CRM system. With it, creating relevant target groups is straightforward, and sales activities can be targeted at the right companies and decision-makers.
The right companies and decision-makers can be found with the B2B target group service
Colliers uses Profinder’s service to efficiently find suitable corporate tenants for its client companies that own commercial and office premises.
“Targeting is at the core of this. We want to identify the companies for which changing premises is timely. For this, we use several different sources, such as financial media and the B2B target group service. Decision-maker data becomes outdated easily, so Profinder’s up-to-date decision-maker data is extremely valuable to us,” says Jussi.
With the B2B target group service, new prospects can be found while decision-maker data enriches the company’s own customer database. When the B2B target group service is integrated directly into the CRM, it is easy to use.
Jussi Järvinen recommends the use of Profinder’s B2B target group service to other companies engaged in B2B sales:
“Targeting marketing and sales activities to the right parties is absolutely essential. By using Profinder’s targeting tools and up-to-date decision-maker data, B2B salespeople can achieve better results with less work,” Jussi believes.
About Colliers
Colliers is a leading global real estate advisory and services company that offers a wide range of property management and advisory services to property owners and investors.
In Finland, Colliers has over 350 real estate professionals across 12 locations. Read more at colliers.com/en-fi