Let sales data come to you proactively
The new era of prospecting is here. Sales data comes to you proactively.
A new era in prospecting
This is no longer just imagination: the new intelligent Profinder is here, bringing these opportunities home to you. More scalability, proactivity, personalisation and smart capabilities, along with better matches and less manual work.
You still get everything Profinder has always offered, including the most comprehensive company and decision-maker data on the market, and now you also benefit from entirely new features and smart functions.
Let insights guide you
The new Profinder uses artificial intelligence as part of the service offering. You get smart features powered by advanced AI. You receive Smart Recommendations that help you improve your sales and marketing activities. Instead of simply creating and using prospect lists, the new Profinder gives you insights and actively finds suitable new target groups for you and highlights important updates.
Smart Recommendations consist of three key views:
This is how Smart Recommendations works in practice
Artificial intelligence screens your lists and activity, analyses your defined ideal target group, and actively suggests new target audiences to give insights to you.
Based on the feedback you provide, the system learns more and delivers increasingly accurate recommendations. Profinder learns from you: what you search for, what you click, what works, and therefore recommendations continuously improve without additional effort. Opportunities are no longer hidden in the data; they rise to the surface.
Smart Recommendations are more than just a nice extra. They shorten the sales cycle, improve targeting accuracy, and help you focus on customers and prospects with genuine buying intent.
New Smart Search
The new Smart Search brings artificial intelligence and large language model capabilities to Profinder’s search functionality. AI analyzes companies’ official websites and generates summaries based on their content, including information about the companies’ products and services. In addition, the AI incorporates Profinder’s own data, such as industry classification, revenue range, employee count, technology data, and comprehensive financial information.
The search works using plain language, allowing users to make requests in everyday terms. For example, you can ask the AI to find SaaS companies withing a certain industry who have recently actively been recruiting new sales people.
Timing drives results
Timing makes a significant difference when approaching potential customers. Even the right message at the wrong time will not have the desired effect. In contrast, a message delivered at the right moment is far more likely to succeed and can make the difference in closing a deal.
Has the company just moved? Or is it approaching a major anniversary? It might then be time to sell e.g. services related to parties, catering, etc. Is the company actively recruiting? It is likely in a growth phase and a promising target for new products and services. Or has a new decision-maker just joined in an area relevant to what you offer? Now is the right moment to get in touch, build relationships and close deals.
Before and now
Proactive smart data transforms the way you work and improves efficiency. Where you once created lists manually and worked reactively, you now receive automatic, smart recommendations and can operate proactively.
Not just for sales
The new Profinder and its smart features are a tool for the entire organisation.
- Leadership: Identify potential partners and suppliers.
- Sales: Identify the right decision-makers in the right companies quickly and easily, and maximise deal success through timely outreach
- Marketing: Build awareness within the right target audience and support sales at the right time
- Finance: Identify risks related to liquidity early by accessing comprehensive financial data through easy-to-use search criteria
What does this mean in practice?
Let’s look at a few practical examples of how the new intelligent and proactive Profinder supports different roles:
- Sales development representative: “You receive a list of companies that have just hired a Head of Marketing”
- Marketing: “You quickly identify fast-growing SaaS companies that are currently building their sales teams”
- Sales: “You notice a customer expanding and can offer additional services”
- Account manager: “You identify a new contact person and can build new relationships within the target company”
Data is the core element
Insights are only useful if the data is in order, which is why Profinder is built on the most comprehensive and up-to-date company data on the market. Smart features are always based on current, reliable and extensive company and decision-maker data, which improves their accuracy. With poor-quality underlying data, even AI-driven outputs become ineffective.
In Profinder, artificial intelligence is not an end in itself; it is a tool that delivers tangible, time-saving insights. These insights help you guide your activities and improve sales, marketing, and overall business performance. That is why Profinder does not just offer intelligence, but smart insights you can trust. Essentially, AI-powered intelligence enables smart features, which deliver insights. More on this in the next blog…
Would you like to see what proactive prospecting looks like in practice? Book a demo and experience the new smart Profinder for yourself.