Comprehensive B2B functions
B2B target group service offers comprehensive features to support sales, marketing, and other business functions.
Data insights that boost sales and marketing performance
Decision‑makers change jobs, organizations evolve, and office locations shift. New companies are formed while others exit the market. With a B2B targeting service, keeping your customer data up to date is effortless, your lead lists stay current, and your outreach activities won’t stall due to outdated company or decision‑maker information. You can also access housing company data in Profinder.
Smart Search
Find phone numbers and other contact details of decision‑makers and companies using free‑text search by entering your query into AI‑powered search.
Powered by artificial intelligence and large language models, Smart Search helps you identify and evaluate companies faster.
The solution gathers information from businesses’ websites and transforms it into easy-to-read summaries, while enriching the results with Profinder data such as industry classification, revenue, workforce size and financial performance. This provides a more complete foundation for prospecting and decision-making.
Target group search
Find the right companies and decision-makers for your campaigns easily, based on versatile search criteria.
Find targets with the following criteria:
- Basic information (e.g. company form, personnel class)
- Location
- Financial data
- Decision-maker data
- Risk data
- Technology data
- Vehicle data
- Changed data
- Recruitment data
- Payment delay data
- Renovation data
Smart Recommendations
Smart Recommendations used AI to provide proactive highlights just for you.
The highlights are based on e.g. the following criteria: industry, financial data, risk class, number of employees, financial profile, and location.
- Smart Updates: Find updates and changes in your own network automatically
- Smart Matches: Highlights companies, which fit your ideal customer profile (ICP), or the search criteria you have saved
- Smart Picks: Personalised recommendations based on your past searches and behavior
My Lists
In the My Lists tab, you’ll find your saved searches and lists, both companies and decision‑makers. Organize and manage your lists according to your needs.
My Data
My Data is where you define your ICP and set the basis for Smart Matches.
You can import lists, connect your CRM, and define your target profile.
Integrations and API
Pre‑built integrations with the most common CRM systems save you time and effort by keeping your customer data always up to date. You can also build integrations to your own systems using our open API.
- HubSpot
- Pipedrive
- Salesforce
- Microsoft Dynamics 365
- API
Additional services
B2B target group service comes with the following potential additional services
Mobile version Profinder Mini
Profinder Mini is a mobile application designed for licensed users of the Profinder B2B target group service, available on a per‑user basis as an additional service.
- Complements the existing service
- No additional setup required
- Always with you on your phone
- Search for companies and decision‑makers from a single search bar
- Check key company and financial data instantly
- View phone numbers and call directly from the app
- Browse your target group lists and move from one contact to the next
- See who’s calling
Payment delay data
Payment delay data is based on Intrum’s payment delay register.
- With Intrum’s payment delay data, you can proactively manage financial risks and quickly filter out potential high‑risk customers and partners based on payment delays.
- A five‑level classification provides a clear visual overview of companies’ payment capacity.
- The service anticipates payment defaults before financial issues appear as official payment default records or in financial statements.
Renovation data
Find housing companies based on renovation data.
- With renovation data, you can identify housing companies based on completed or planned renovations and major upgrades.
- You get access to key renovation details and timelines.
- The data typically includes projects such as water system, sewage, facade, roof, electrical, and elevator renovations.
Vehicle data
With vehicle data provided by Transport and Communications Agency Traficom, you can gain valuable insights into Finnish companies’ vehicle information. The data offered by Profinder can be combined with all other Profinder B2B data points, enabling you to create highly precise target groups tailored to your sales needs.
- Vehicle categories
- Fuel type information
- Company vehicle purchasing profiles
Do you wish to hear more?
Are you ready for a smart way to boost outreach?