How much time can up-to-date decision maker data save?
Profinder helps sales teams find the right decision-makers faster, stay up to date with organisational changes, and make better use of existing networks, leaving more time for actual selling.
Finding the right decision makers takes time
Studies show that salespeople spend a significant portion of their working time, as much as 15-17% of their working time on prospecting and background research such as information gathering, updating CRM data, and researching contacts. This is time that could be used more effectively in conversations with customers, rather than on searching for information.
Finding the right decision makers can be challenging without access to up-to-date company and decision maker data. Typical challenges include:
- Who should I contact?
- Is this person still in the same role?
- Who is the actual decision-maker?
- How can I stay informed about changes?
A B2B Sales Manager explains:
“Before Profinder I could use a whole day just to find the right companies and especially decision makers. Now I can get the same information in just minutes.”
So if you have, let’s say 5 sales people, the potential time saved is a full week’s worth of working time.
Prospecting doesn’t have to be difficult and time-consuming
Profinder’s intelligent B2B target group service helps identify relevant decision makers and provides their up-to-date contact details. In addition, you can immediately see organisational changes and keep your contact network up to date with ease. Instead of spending time searching for and verifying information, salespeople can focus on their core task: selling.
But data alone is not enough. You need to find the right contacts, uncover new opportunities, identify shared networks, and recognise sales opportunities created by organisational changes. Smart Recommendations addresses precisely this need. The next relevant contact can be found without manual research. Instead of searching for sales data, it is delivered proactively to the salesperson.
More Time for Selling
We have seen countless times that one of the key challenges is that far too much of a salesperson’s time is spent on tasks other than actual selling. At the same time, we have witnessed how our customers have discovered a new, more efficient way to approach new customer acquisition. With the launch of the new version of Profinder, these everyday challenges are eased even further, as sales data is delivered proactively directly to the salesperson.
Salespeople’s time should not be spent searching for the right decision makers. Profinder provides up-to-date decision maker data, identifies relevant contacts, makes networks visible, and notifies users of changes, enabling salespeople to focus more on the activities that drive results: customer interactions and actual selling.
Learn more about the new Prodinder and the smart functionality in our previous blog.
Do you also wish to save time and money? Contact our sales to learn more.